The Essence of SÉRÈNE PRIVÉE
SÉRÈNE PRIVÉE stands above traditional loyalty systems.
It is designed for clients who maintain a long-term relationship with the brand and who seek exceptional, clinically advanced skincare with uncompromising standards.
Every Privée advantage is built around three pillars:
priority access, personal ritual curation, and discreet privilege
It is not a public loyalty program. It is a private tier, curated by SÉRÈNE.
- Priority Access
- Private Allocations
- White-Glove Service
- VIP Delivery & Concierge
- Personal Ritual Curation
- Exclusive Events & Private Invitations
- Preferred Pricing Privileges
Early access to new formulations, seasonal batches, and limited-production Swiss releases.
Reserved stock for high-demand items and curated collections before they sell out.
Priority access to a senior care specialist for direct ritual guidance and aftercare.
Priority handling, same-day delivery in key UAE zones, and access to private gifting and bespoke collaborations.
A tailored 1:1 ritual design based on lifestyle, climate, and long-term skin goals.
Discrete invitations to private SÉRÈNE gatherings, launch previews, and intimate brand experiences. These events are rare, curated, and accessible only to selected Privée members.
Discreet, unpublicized advantages available only to Privée members — never displayed publicly.
Membership Philosophy
SÉRÈNE PRIVÉE is not open for enrollment.
Membership is extended privately and exclusively — based solely on long-term engagement, order history, and contribution to the SÉRÈNE community.
Only a very limited number of clients are invited each year.
A Circle Defined by Discretion
SÉRÈNE PRIVÉE operates quietly. There are no forms, no signups, and no public announcements. Membership is extended privately and exclusively — based solely on long-term engagement, order history, and contribution to the SÉRÈNE community.
Only a very limited number of clients are invited each year.